There are many factors that contribute to the success of an e-commerce website. It has to do with a number of aspects, such as product description, customer satisfaction, email marketing and digitalization. But there are three key factors that you should keep in mind when designing your site. These are product descriptions, mobile responsiveness, and email marketing.
Mobile responsiveness
Mobile responsiveness is one of the most important factors to consider when creating an eCommerce website. In addition to helping with the SEO performance, a mobile-responsive site can improve user experience and boost conversion rates. It also helps to reduce bounce rates.
Consumers are increasingly using their smartphones to search and buy online. For this reason, an eCommerce site needs to be optimized for both desktops and mobile devices.
Fortunately, there are several ways to ensure a website is mobile-responsive. First, choose a web hosting provider that uses a content delivery network (CDN). CDNs enable websites to deliver content from a central server to visitors. They work well for international traffic and are a good choice for mobile ecommerce.
Another option is to create a separate mobile version of your site. This is easier to achieve, but requires a larger amount of development time and effort.
Product descriptions
If you’re launching an e-commerce site, it’s crucial to learn how to write a good product description. After all, it’s the last thing your customer sees before they decide whether or not to purchase your product.
The best product descriptions will address the needs and wants of your target market. They should be relevant and include features and benefits that are unique to your products.
It’s not uncommon for businesses to use generic text that doesn’t capture the attention of the average online shopper. However, if you’re willing to put in a little extra effort, you can craft an effective product description that will convert more visitors.
Getting the details right will not only improve your conversion rate, but your overall sales. For instance, if you’re selling a laptop, you may want to give a brief overview of its features, along with the benefits it can bring to your customers.
Email marketing
Email marketing is an effective means of communication. It allows you to share updates about your business with your customers and to promote your products. In fact, it’s one of the most cost-effective ways to market your brand.
You can target your audience based on their demographics, last purchase, or other factors. You can send emails that are specifically tailored to your customers. If your customer hasn’t made a purchase in a while, you can re-engage them with special offers. This can help you build relationships and increase your sales.
A study by Experian found that personalized emails can boost transaction rates by six times. It’s important to keep in mind that your emails need to be permission-based. Your customers need to have a clear understanding of your business and its intentions before they agree to receive your messages.
Customer satisfaction
If you own or operate an e-commerce business, it is critical to understand the factors that affect customer satisfaction. Providing the right service is a key factor.
Customer satisfaction has been a major concern for e-commerce companies for many years. This has forced all companies to change their business models. It has also required that they offer products that are tailored to changing customer behavior. In addition, the rapid growth of e-commerce means that retailers have to find ways to keep customers satisfied.
Several studies have been conducted on this topic. They include surveys, polls, and feedback sessions. The results of these studies have been used to identify the factors that determine user behavior.
A review of literature has revealed six constructs that are believed to have a significant influence on customer satisfaction. These include security/privacy, product quality, ease of use, brand image, order fulfillment, and customer service.